About us


Over the 75 years Coleman Group has been established we have remained innovative and forward-thinking. Our company is devoted to providing the best experience to our clients and delivering unprecedented high-quality products and services.

Established in 1948, Coleman Group has over 70-years of experience within the Signage Industry. This experience accompanied by the investment and market knowledge of the two owners Glenn Coleman and Rod Peter has grown the company into the multi-million dollar signage-giant that it is today.

Coleman Group was originally founded by Robert Coleman as R.B. Coleman (Signs) Pty Ltd. In 1948 signage was a completely different industry, less about printing (as the technology did not exist) and more about hand-painting. R.B. Coleman (Signs) Pty Ltd was responsible for a large amount of shopfront and billboard painting, sports event advertisements and vehicle decoration. Robert soon passed the business on to his son Bruce Coleman who rebranded the company as ‘Coleman Signs’. Under the leadership of Bruce, Coleman Signs bought one of the first computerised vinyl cutters – which changed the signage industry. In 1994 Coleman Signs purchased their first printer which was used to print decals onto weathertex.


Original 'R.B. Coleman Signs' sign
Original 'R.B. Coleman Signs' sign
The original Coleman's team - 1951
The original Coleman's team - 1951
Hand-painted Westfields - 1962
Hand-painted Westfields - 1962
Streets Ice cream Van 1964
Streets Ice cream Van 1964

In 1997 Coleman Signs entered into the new market of scrolling signage units. This brought in a large amount of business in the sporting industry and changed how the company operated on a day-to-day basis. In 1999 the Melbourne Storm NRL team purchased 100 units from Coleman Signs – the first big purchase from any sporting stadium, proving the potential of the technology in the signage industry. Towards the end of the 1990s, Bruce handed the business down to his son Glenn who later rebranded the company as ‘Coleman Group’ under the then 'Business Development Manager', Rod Peter.
Coleman Group entered the exhibition industry in 2003, creating a sister company, ‘FABframe’, and in 2009 Rod Peter joined Glenn in partnership to aid in the management of the business. After years of growing success, the brand expanded internationally and in 2012 spawned the worldwide extrusion brand ‘REXframe’. These two companies now work in tandem with Coleman Group and have grown immensely over the passing years.
In recent history, Glenn and Rod have made bold decisions in purchasing a large array of innovative tech – including Australia’s first Large Format 3D Printer. In doing so, the company ‘Mammoth3d’ was created. As the first of its kind in the Australian market, the growth potential is boundless.


Coleman Group Timeline

Glenn Coleman

CEO, Director, 

Grad. Diploma of Applied Finance (FINSIA - Kaplan)

Glenn started in the family business in 1982, then known as R. B. Coleman Signs, which was started by his Grandfather Robert Coleman in 1948.

The only certainty in life is change and this certainly applies to Coleman Group.

By investing in great people and cultivating a team environment over many years, under Glenn’s leadership Coleman Group has morphed into the most innovative, high quality, best equipped, deadline-driven supplier for the exhibition, event and retail signage space across Australia.

Glenn’s role encompasses overall company direction and strategy, finance and capital investment.

The company goal is to entrench its signage industry leadership through innovation, customer service and an unmatched capacity to meet the tightest client deadlines.


For the last 8 years, Glenn has been a Director of Civic Disability Services, an organisation supporting individuals with a disability, where he also serves on the Audit and Finance Committee. Glenn enjoys investing, cycling and kite surfing on weekends.

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Rod Peter

Managing Director

With over 38 years in the Signage industry and over 10 years experience in business management and development, Rod joined Coleman Group in 2003 as Business Development Manager.

Under his direction, Coleman Signs was rebranded as Coleman Group and redirected at the Exhibitions and Events Industry.

During this time, Rod created FABframe, a revolutionary signage system consisting of lightweight aluminium frames and dye-sublimation fabrics. Coleman Group in conjunction with FABframe is now considered by many as one of the market leaders of signage throughout the Exhibition, Event & Retail Industries in Australia.

In 2012, Rod proposed moving FABframe into the American market, and in doing so created the REXframe brand. REXframe expanded internationally and is now distributed across 5 different countries worldwide including USA, UK, NZ, Germany and Australia.


Rod Peter’s business decisions have transformed Coleman Group into the successful multi-million-dollar business it is today.

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Starting out at Coleman Group as a member of Pre-press in 2006, Sam has used his creative flair and Adobe skills to progress into management. Whilst holding the role of Creative Director for over a decade, he played a pivotal role in the development of the FABframe profiles. Sam's current role is spread across Coleman Group, FABframe and REXframe, making him a key member of the management team.


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General Manager
Sam Fraser

Dave joined Coleman Group in 2010. More than anything Dave enjoys a challenge and is well-known for his ability to get things done. He often finds himself coming in on weekends to cater for last-minute client requests, saying it’s worth the satisfaction of seeing the job completed. Dave is devoted to creating an efficient workflow and loves implementing new machinery in a fight to decrease labour and minimise output times.

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Operations / Production Manager
Dave Morrison

Rebecca joined Coleman Group in 2007 following a 13 year career in the Banking & Finance Industry.  Rebecca is an integral part of the Coleman Group Management team with responsibilities across all financial matters including accounting, budgets, human resources and office administration. Her cheerful attitude enhances the thriving work environment in the management offices.

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Finance Manager
Rebecca Weir

Glenn is our longest-serving member at Coleman Group, with over 24 years under his belt. Starting in 1995 as an apprentice signwriter, he has worked hard and risen to his current role of sales manager. With all that experience it is safe to say that Glenn is the most knowledgeable member on the team. This combined with his love of unconventional signage enables him to push the boundaries of our capabilities, and supply clients with the most innovative signage creations.

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Senior Account Manager
Glenn Herbert

After numerous years’ experience installing exhibitions and events, Sebastian joined Coleman Group in 2014 as an Account Manager. Since then he has connected with some of our largest clients and represented us internationally. His 'can-do' attitude is renowned throughout our company and makes him one of our most valuable sales-team members.

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Account Manager
Sebastian Goldrick
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