top of page

Behind The Scenes: The Making Of Custom Signage

Updated: Oct 14


Beyond the mastery of displays and attention-grabbing designs, is a complex process of creative craftsmanship that employs an array of innovative inventory.

 

Coleman Group invites you to take a closer look at how we turn ideas into custom signage spectacles.

What is the concept of exhibit design?

Custom exhibit design is the art and science of creating engaging, educational, and visually appealing displays for museums, galleries, trade shows, and other public spaces. It involves a multidisciplinary approach that combines elements of architecture, graphic design, interior design, and multimedia to effectively communicate a story or message.

The goal is to create an immersive experience that captivates and informs visitors, making use of spatial planning, lighting, interactive elements, and various materials to enhance the overall impact. Exhibit designers must consider the audience, the context, and the content to craft spaces that are not only aesthetically pleasing but also functional and accessible.

How do you create an exhibition design?

Creating an exhibition design involves a strategic blend of creativity, planning, and functionality to deliver a memorable experience for visitors. The process begins with understanding the exhibition's theme, target audience, and key objectives, which guide the design concept.

Next, the layout is planned to ensure a smooth flow of movement, maximise space, and strategically place key displays to capture attention. Incorporating interactive elements, visual storytelling, lighting, and signage helps engage and inform attendees.

It's also essential to consider accessibility, sustainability, and brand consistency to ensure the design effectively communicates the desired message while accommodating all visitors. Collaboration between designers, architects, curators, and stakeholders is crucial to bringing the vision to life and creating a cohesive, impactful exhibition.

How long does it take to plan an exhibition?

Planning an exhibition can take anywhere from several months to over a year, depending on the scale, complexity, and specific goals of the event. Large expos or exhibitions, especially those involving multiple vendors, international guests, or intricate displays, often require extensive coordination. This includes securing a venue, designing booth layouts, arranging marketing campaigns, coordinating with exhibitors, managing logistics, and ensuring compliance with health and safety regulations. Smaller exhibitions or events may take less time, but it is still essential to allocate adequate time for planning to ensure a seamless experience for both exhibitors and attendees. Starting the process early helps to manage unforeseen challenges and ensures all elements are executed successfully.

Imaginations Ready

Like the beginning of any creation, we start with a creative consultation. We lean on our imaginative team of salespeople who meet with our clients and discuss their specific signage desires. Together, they explore all possibilities and ideas within the parameters of the client's wishes. They listen closely, ensuring that every detail aligns with the client's vision.

Concepts Into 3D Reality

Once the initial ideations have been fleshed out, we hand things over to our in-house creative department to transform concepts into vivid 3D renders. This step gives clients a tangible visual of what was ideated during the consultation. These renders allow us to tweak, adjust and ensure that everything is what the client actually wants.

Curating For Impact

Green lights a go, the real design work can begin. Our creative team gets right into it, hashing out details and crafting graphics that mirror the client's requests while reinforcing the space's branding and atmosphere.

 

During this phase, we marry art and strategy, employing a meticulous design process. We hone in on colour schemes, typography, and layout to ensure the signage stands out and is effective in delivering the desired message.

Precise Printing

Next up is printing, necessitating our arsenal of tech. We work with a vast assortment of printers suitable for various substrates and surfaces, with print sizes of up to 5 metres in width. We pair each project with the most appropriate printing method to ensure we deliver the highest quality output. We'd be lying if we said we didn't absolutely love this stage of the process.

Pre-Build Perfection

Before installation, every custom order undergoes an in-house pre-build and skinning process. This is where we ensure a perfect fit for when the signage is installed, closing the window for onsite errors and lengthy installation time. This allows us to promise flawless execution upon installation.

Vision To Reality

Our installation team is renowned for their punctuality and professionalism. Arriving fully informed and ready to go, they are quick to bring visions to life. Thanks to our innovative FABframe system, installation is a breeze compared to our competitors - absolutely no power tools are needed.

Wrap It Up

When the events come to an end, we don’t leave you hanging. Our team returns to carefully dismantle all items with the same care and professionalism as during installation. Our clients have the option of taking the items with them for future use or sending it all back with us to be stored in our factory until required again.

 

Custom signage is a journey from imagination to installation. Behind every striking sign is a team of dedicated professionals working tirelessly to bring visions to life. So, how can we help you bring your custom signage dreams to life?

 


Comments


bottom of page