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Exhibition Signage Trends

Updated: Apr 5

What is the meaning of exhibition signage?

Exhibition signage refers to the use of visual elements designed to communicate messages to attendees at various types of events, such as conferences, trade shows, festivals, and corporate meetings. Its primary purposes are to guide participants through the event space effectively, provide information about the event schedule, speakers, or sessions, and promote sponsors or exhibitors.

Event signage plays a critical role in enhancing the overall attendee experience by ensuring navigation is intuitive, reducing confusion, and contributing to the event’s aesthetic appeal. It includes everything from directional signs, welcome banners, and agenda boards to digital displays and branded decorative elements. Essentially, event signage is a key tool in event management that helps to organise the flow, convey valuable information, and maintain the event's branding and thematic consistency.

What is event signage?

Event signage encompasses a variety of visual communication tools used to guide, inform, and engage attendees at events such as conferences, trade shows, and corporate gatherings. This can include directional signs that help guests navigate the venue, informational banners detailing event schedules or speaker biographies, and promotional signage highlighting sponsors or exhibitors.

Effective event signage enhances the attendee experience by ensuring easy navigation, promoting event features, and reinforcing the event's branding and thematic elements. From digital displays and wayfinding signage to traditional banners and flags, event signage is crucial for creating a cohesive and immersive environment that aligns with the event's objectives and aesthetic.

Let’s take a closer look at the exhibition signage trends that are sweeping the scene today and how keeping up with them can benefit you.

Sustainable Signage

Exhibitors are looking for ways to reduce their environmental impact as sustainability becomes a more pressing concern for consumers and businesses alike. Sustainable signage made from recycled materials or using eco-friendly printing techniques can help exhibitors reduce their carbon footprint while also conveying an environmental message.

Digital Signage

Because of its flexibility and ability to quickly update content, digital signage is becoming increasingly popular at exhibitions. Exhibitors can use digital signage to display dynamic content such as videos, social media feeds, and live streams on large LED walls or smaller digital screens.

Working in this space for many decades, we have seen a lot of different product offerings for digital signage. That is why we created SignPal.

SignPal has revolutionised portable advertising, reducing the financial and environmental costs of paper-based campaigns. It's a clever solution that gives companies access to multiple marketing initiatives without sacrificing sustainability!

With SignPal's digital signage solutions, you can easily take your business on the go to events, exhibitions and even into retail activations and reach a wider audience. Streamline customer engagement by providing quick discounts or promotions with an easy-to-use payment option - no cash needed! Plus, thanks to QR codes that are scanned instead of touched directly, it is easier than ever before to keep safety top of mind while still enjoying meaningful interaction with potential customers.

Customised Graphics And Typography

Customised graphics and typography are becoming a popular way to create a distinctive and memorable brand experience. Exhibitors are using custom designs to showcase their brand and create a distinct visual identity that stands out from the crowd. Examples include large-scale graphics to bespoke signage.

What is a strategy for effective event signage?

An effective event signage strategy involves careful planning and design to ensure signs are not only visually appealing but also serve their intended purpose of guiding, informing, and enhancing the attendee experience. Key components include:

  • Clear Objectives: Define what you want your signage to achieve, whether it’s directing traffic, promoting sponsors, or enhancing branding.

  • Audience Understanding: Tailor your signage to the needs and expectations of your attendees. Consider factors like language, readability, and cultural nuances.

  • Strategic Placement: Position signs in high-traffic areas and key decision points to maximise visibility and usefulness. Entrance areas, intersections, and near essential facilities are critical locations.

  • Consistent Branding: Ensure all signage reflects your event’s branding, using consistent logos, colours, and messaging to reinforce brand recognition and cohesiveness.

  • Readability and Design: Design signs to be easily readable from appropriate distances, with clear fonts, contrasting colours, and straightforward messaging. Avoid cluttering to ensure quick comprehension.

  • Use of Technology: Incorporate digital signage for dynamic content delivery, such as schedules that may change or interactive maps. Digital signs can also engage attendees with social media feeds or live event updates.

  • Sustainability: Consider eco-friendly materials and practices, such as reusable signs or digital alternatives, to minimize environmental impact.

A thoughtful, audience-centric approach to signage, integrated with the event’s overall design and objectives, can significantly enhance the attendee experience and event success.

Why Keep Up With Exhibition Signage Trends?

Following exhibition signage trends can provide exhibitors with a number of advantages, including increased visitor engagement, a polished and professional brand image, as well as flexibility and adaptability. Exhibitors can create more interactive displays, attract more visitors, and increase their chances of success by utilising the most recent signage techniques.

Furthermore, digital signage can enable quick and easy updates, ensuring that messaging remains relevant and effective. Finally, staying current on exhibition signage trends can assist exhibitors in creating a memorable and effective brand experience for visitors while remaining competitive in a crowded marketplace.

We hope you have found this blog insightful and enjoyable.

Get in touch with the Coleman Group today to learn more about how we can help you with your exhibition signage needs.


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