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Strategic Shifts In Event Signage: Navigating From Traditional Techniques To Digital Domination


Event signage has quietly but dramatically transformed over the years, evolving from simple banners and cardboard signs to today's cutting-edge wonders. This incredible journey has been fuelled by strategic shifts, mainly powered by technological leaps.

Let’s take a look at the journey event signage has been on over the years and how that journey has looked for Coleman Group.

The Timeline Of Event Signage

The Early Days

In the early 20th century, event signage was as simple as hand-painted banners and wooden boards. These static, one-dimensional signs did the job but lacked the visual impact we see and experience today.

The Computerised Revolution

Fast forward to the late 20th century, and the game changed. Computerised vinyl cutters arrived, allowing for precision and intricate designs. This brought a burst of creativity and visual appeal to event signage, making it more dynamic and engaging.

Enter Scrolling Signage

The 21st century marked a turning point with scrolling signage, a real game-changer in the event industry. Digital screens enabled real-time updates, dynamic visuals, and interactive content. Event signage transitioned from being just a static display to becoming a dynamic communication tool that grabbed everyone's attention.

Today’s Dominance

Now, digital event signage rules the roost. It's not merely about conveying information; it's about weaving stories and creating immersive experiences. Technology's role has been pivotal in driving this shift, ensuring that event signage keeps evolving and captivating audiences with increasingly creative and engaging displays.

From Coleman Group POV

It all began back in 1948 when Robert Coleman started this small venture, crafting hand-painted signs for shopfronts, billboards, and other advertising needs. As time rolled on, we evolved with the introduction of computerised vinyl cutters, which revolutionised our industry, letting us create intricate and dynamic designs.

Roll on the 21st century, and we welcomed scrolling digital signage, with a big moment in 1999 when the Melbourne Storm NRL project became a milestone. Bruce Coleman then passed the torch to his son, Glenn, and the transition to 'Coleman Group' marked a new chapter.

Our partnership with Rod Peter brought expansion into the exhibition industry, introducing 'FABframe' in 2007, and then we went global with 'REXframe' in 2012. Our dedication to innovation and technology, like Australia's first Large Format 3D Printer, keeps us thriving and ensures we remain a leading name in the signage industry.

Leveraging Event Signage Technology For Maximum Impact

The future of event signage holds the promise of exciting developments, firmly establishing it as a vital element for successful events and exhibitions. With scrolling signage, high-resolution digital displays, and interactive content now at your fingertips, you have the tools to engage and captivate your audience like never before.

Incorporating augmented reality, real-time updates, and personalised messaging can create immersive experiences that leave a lasting impression. Embrace self-adhesive vinyl for versatile and eye-catching graphics that transform spaces and guide attendees in style.

Coleman Group's journey is a testament to the power of innovation and technology in event signage. Read more on event signage with Coleman Group.


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