Experience Management at Qualtrics X4: A Memorable Event in Sydney

When Qualtrics X4 returned to Sydney last week, it brought together hundreds of professionals from across the region to explore the future of experience. Hosted at ICC Sydney, the event was packed with powerful keynotes, innovative activations, and hands-on workshops, all designed to push boundaries and spark new ideas.

For the Coleman Group team, it was an exciting opportunity to yet again contribute to one of the world’s leading experience management events, delivering standout design and build elements across key touchpoints of the venue.

From concept to installation, our team worked closely with the Qualtrics X4 team to ensure every element of the build aligned with their bold, people-first brand and high-energy atmosphere.

A Photo Moment Worth Sharing

The design brief was to create a fun, eye-catching experience that would get people talking and posting.

Our in-house design team took that challenge and ran with it, developing a striking Infinity Lightbox Photo Opportunity. Designed to be immersive from every angle, the structure featured colour-changing LED lighting, carefully programmed to shift through vibrant hues — creating movement, atmosphere, and endless photo potential.

The glow effect was amplified by internal mirrored vinyl, giving the illusion of infinite depth. This drew attendees straight in. It was bold, interactive, and impossible to ignore - quickly becoming one of the most shared moments from the event. A perfect blend of technical design and creative styling, this installation proved that a great idea, executed well, doesn’t just fill a space, it becomes the experience.

Video from our Instagram account : @colemangroup_au

Styling with Purpose

Beyond the hero installation, we were also tasked with the styling and furniture fit-out of key meeting rooms throughout ICC Sydney. Each space was designed to reflect the clean, modern aesthetic of the X4 brand while prioritising comfort and functionality.

Careful furniture selection and placement ensured that every room was visitor ready, supporting a smooth experience for networking sessions, breakouts, and private conversations.

Smart Systems. Sharp Execution.

With only a 1.5 day bump-in window, efficiency was key. Our approach combined our FABframe custom and rental systems, allowing us to deliver on both creativity and efficiency. With tight timelines and a high-traffic venue, our team worked behind the scenes to ensure precision planning, clean installation, and a smooth pack-down post-event.

Every frame, finish, and fixture was coordinated in close collaboration with the Qualtrics team and ICC Sydney staff to ensure the event came together without a hitch.

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Whether it’s a large-scale conference, a bespoke photo op, or an entire venue transformation — Coleman Group brings events to life with creative thinking, high-performance systems, and a team that thrives under pressure.

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