SXSW Sydney 2025: Bringing the City to Life with Coleman Group Event Signage

Coleman Group was proud to once again partner with SXSW Sydney, delivering a full suite of event signage and branding solutions that transformed the city into a vibrant festival destination.

From Tumbalong Park to the ICC Sydney and beyond, our team worked closely with organisers to create cohesive, eye-catching visuals that guided, engaged, and inspired thousands of attendees throughout the week-long celebration of creativity and innovation.

A City-Wide Event Signage Experience in Sydney

Across Sydney’s bustling event precinct, Coleman Group produced and installed a wide range of large-scale event signage, including outdoor directional cubes, floor vinyl, and custom-built displays that brought the SXSW Sydney identity to life.

At Tumbalong Park, we delivered a standout collection of festival signage and structures, featuring entry archways, crowd control barrier graphics, and a mirrored lightbox feature, creating a photogenic and interactive environment for festival-goers.

Immersive Branding at ICC Sydney

Inside the International Convention Centre (ICC Sydney), Coleman Group enhanced the attendee experience with impactful indoor event signage. This included escalator vinyl wraps, branded registration desks, pillar graphics and the return of our iconic Infinity Lightbox - a striking installation that once again became one of the event’s most-photographed features.

Consistency Across Official Venues

Beyond the main precinct, we also delivered signage and wayfinding solutions for all official SXSW Sydney venues, ensuring a consistent and professional visual identity across every location.

From concept and production to on-site installation, Coleman Group’s experienced team delivered high-quality results on tight timelines , demonstrating our expertise in end-to-end event signage and branding solutions for large-scale events.

Continuing the Partnership

Having supported SXSW Sydney since its launch, Coleman Group is proud to continue collaborating with one of Australia’s most dynamic and creative festivals. Our ongoing partnership highlights our capability in event signage Sydney, large-format printing, and innovative branding displays, bringing bold ideas to life across cityscapes, venues, and live events of any scale.