The post-pandemic reality is a very different one from many aspects. We had time to ruminate and develop, and with that has come a flurry of creativity. Trends come and go, that is generally their purpose. They change with the times, so it is important to remain aware of what is happening and what no longer is. Here are some current retail signage trends that you should know about.
Digital signage is experiencing a serious snowball effect, gaining momentum as we uncover more of its potential. It is growing immensely in popularity, and we are becoming more and more accustomed to it, and for good reason. It is simpler to use as it is streamlined and offers an abundance of creative opportunity. It is often used in places that need real-time updates, like train stations and airports. We have only seen the beginning of what digital signage can do for our businesses.
Keep It Straight And Simple
As mentioned above, digital signage as a retail signage trend is making itself known, and with that we have a great amount of creative freedom to work with. Other signage solutions that are simple and straight forward to use are:
Rigid Board signage – cost effective, quick to make and helps to make things stand out.
Self-Adhesive Vinyl – is a flexible and versatile material that can be used to make eye-catching displays for events, exhibitions and displays. It is commonly used to create both outdoor and indoor advertisements without the need to sacrifice floor space.
Eco Sheet or Eco Board - These products are predominantly made of recycled resources and can be used in place of plastic-heavy stock. Signage that can be re-used or re-purposed is a large draw card for businesses who are looking to contribute to sustainability.
FABframe – in keeping inline with sustainability this is another remarkable signage option. The sturdy aluminium frame is assembled using a simple connector system and has the option of high-powered LED lighting. The fabric prints can be changed or stored for future use.
All that really matters is that your retail signage is a true reflection of who you are as a business and what you do.
These are but a few of the most commonly noticed and well-accepted retail signage trends circulating in 2022, hopefully offering some helpful insight. For more on retail signage trends, contact the Coleman Group team.