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Signage Trends To Watch In 2024: Elevating Your Events In The New Year

Updated: Feb 28

As we welcome 2024, event signage is undergoing a fascinating transformation, marked by innovative trends that promise to redefine the way we engage and captivate our audiences. Let's take a look at the exciting world of signage trends that will shape the event industry in the coming year, ensuring your events are nothing short of extraordinary.

What are the latest trends in event signage?

Trends in Event Signage: The latest trends in event signage include the integration of digital and interactive elements that enhance attendee engagement, such as QR codes for interactive experiences and social media integration. Sustainable materials are also becoming increasingly popular, reflecting a growing industry commitment to environmental responsibility. Additionally, custom, branded environments created through large format printing offer immersive experiences, while dynamic digital signage provides real-time updates and interactive schedules. Companies like Coleman Group are at the forefront, incorporating these trends to create memorable and impactful event spaces. Let’s take a deeper dive into some of these.

Signage Trends For 2024

Digital Signage

In 2024, we anticipate a surge in immersive experiences through digital displays, and interactive installations. Whether it's incorporating touch-screen kiosks, interactive maps, or guided tours, these elements add a layer of engagement that captivates and informs attendees in real time.

Sustainable Signage

Bamboo, recycled paper, and other sustainable materials are gaining prominence, reflecting a commitment to environmental responsibility. The rise of these materials in signage trends not only aligns with the growing eco-consciousness but also communicates a brand's dedication to making a positive impact.


FABframe is a cutting-edge product that aligns perfectly with the industry's shift towards more environmentally friendly and dynamic display options. FABframe offers a sustainable alternative to traditional signage materials, with its reusable frames and fabric graphics that can be easily updated or replaced, reducing waste. The high-quality, dye-sublimated fabric prints ensure vibrant, eye-catching displays that can be tailored to any size or shape, offering unparalleled flexibility in design. This adaptability makes FABframe ideal for creating immersive brand experiences, from large-scale trade show backdrops to customized retail spaces, aligning with the trend towards personalised and interactive environments.

Blending Tradition With Tech-Forward Solutions

The charm of classic, well-crafted signs will seamlessly integrate with cutting-edge technology, striking a balance that appeals to a diverse audience. Think traditional signage enhanced with smart features like QR codes, providing a bridge between the past and the future.

Incorporating Trends Across Event Types

These signage trends can be seamlessly woven into various settings. Interactive displays can guide attendees through exhibitions, sustainable materials can enhance the eco-friendly narrative of product launches, and the fusion of traditional and tech-forward solutions can add a touch of sophistication to PR events.

Anticipating Audience Needs

Embracing these cutting-edge signage trends means you can stay ahead of the curve and anticipate your audience's needs and preferences. Interactive elements cater to the tech-savvy, sustainable materials resonate with the environmentally conscious, and the blend of tradition and technology appeals to a broad spectrum of attendees.

How Does Coleman Group Stay Ahead Of The Curve?

As far as signage trends go, we can only preach what we practise. We’ve always ensured that we remain up to date with trends and technology, all in alignment with sustainability. We operate using the most advanced equipment in the industry, enabling us to deliver work of exceptional quality consistently.


Through the combined effort of our management team and floor staff, Coleman Group upholds the highest values towards sustainability. This effort is supported by the constant promotion of sustainable values, continuous innovative thinking, and a genuine drive to reduce our carbon footprint.


Our clients are provided with eco-friendly material alternatives and are given the ability to make a choice. These materials are made from recycled resources and can be used instead of plastic-heavy stock.


As we venture into 2024, it's clear that signage trends are poised to transform events into immersive experiences that captivate, inform, and leave a lasting impression. Take a look at the Coleman Group website for more.



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